Displaying result for Leverage & Extend

Calls to Action

Use authoritative calls to action to stimulate desired behavior.

e.g. "Employees must wash hands"

Frame as Gain

To encourage users to follow through on a task they have not committed to, bestow on them the reward before they complete the task.

e.g. Pre-approving someone for a loan before a more thorough due diligence is completed.

Provide a Reason

If you are to inconvenience a user help them understand how it's to their benefit.

e.g. Advertising the benefits of updating to a newer operating system offsets the inconvenience of the time spent doing it.

Regret Aversion

Stimulate thinking of what could happen if action is not taken.

e.g. "Click it, or ticket" safe driving campaign presents a driver with the undesired consequence of driving without a seatbelt. Effective solution to get drivers to buckle up.

Remove Friction

Make it as straightforward as possible for people to complete an action.

e.g. Populating a text field with user information from a social media sign in.

Structure Choices

Simplify complex choices to a few clear alternatives allows the user to have less "analysis paralysis" or difficulty of choosing from a large list of options.

e.g. Customers in a restaurant that have 3 items on the menu feel more confident and happier about their decision than those that have 10+.