Displaying result for Productive Use


Comparing individual performance to others is effective in motivating outcomes.

e.g. Game leaderboards

Add Friction

Adding appropriate friction into an experience will make the user slow down and think more about the interaction, as well as value that experience more after it's been completed.

e.g. Make a user enter their password before completing a financial transaction.

Calls to Action

Use authoritative calls to action to stimulate desired behavior.

e.g. "Employees must wash hands"

Check Lists

Encourage users to complete a process by introducing a check list.

e.g. Airline pilots pre-flight checklist ensures a standard of safety for passengers.

Expect Errors

Make processes and systems resilient to errors.

e.g. ATMs have the user remove their debit card before cash is dispensed to prevent them from forgetting their card.

Give Exit Options

Give option to go back or return to decrease loss aversion.

e.g. 14 day return policies in stores

Habit Cycle

Three step process to form habits. 1) Cue: A moment that prompts an interaction 2) Action: A productive use interaction. 3) Reward: Delightful experience that is desired again.

e.g. P&G managed to introduce Feebreze to a great success only after they followed this formula. Cue -bad odor; action - spray Febreeze; reward - fresh aroma (it was added deliberately to form a reward - initially Febreeze was sent-free)

Introduce Breaks

Introduce breaks to reset focus and give more pleasure. The anticipation of a break will make an audience more productive.

e.g. A workshop should provide moments where participants can fulfill their personal needs in order to be most effective.

Remove Exit Options

Emphasize the necessity of completing an experience by blocking other options.

e.g. A video game that locks the doors during a boss battle.

Remove Friction

Make it as straightforward as possible for people to complete an action.

e.g. Populating a text field with user information from a social media sign in.

Set Default

Set default to encourage a desired behavior. Communicate clearly to the user what action is being taken, and allow for the opportunity for the user to change the default state.

e.g. Opt in vs opt out checkboxes


Interactions which are easy to execute an action immediately.

e.g. "Donate Now" link in an email